Uniting Ashland’s Hotels, Restaurants, Makers & Experience Creators

Hospitality Industry Ashland — hiAshland — is a member-driven organization dedicated to strengthening Ashland’s visitor economy through collaboration, creativity, and shared purpose. We bring together the people who greet, feed, house, entertain, and inspire travelers and locals every day.

From boutique hotels and cafés to theaters, tasting rooms, tour operators, and artisan businesses, hiAshland is where the city’s hospitality and tourism community comes together to learn, innovate, advocate, and grow.

Our Purpose

Ashland thrives on connection, creativity, community, and the natural beauty that surrounds us. hiAshland exists to amplify that spirit and ensure our hospitality industry remains strong, sustainable, and future-focused.

We do this by supporting the businesses who shape the guest experience, building partnerships that elevate our city, and creating new opportunities for collaboration and shared success.

What We Do

Strengthen Local Business:

We help our members thrive through access to training, shared resources, workforce programs, and group buying discounts that reduce costs and increase competitiveness.

Fuel the Visitor Economy:

We design and promote signature events such as Ashland Restaurant Week, Brew Week, Wine Month, culinary showcases, and seasonal tourism campaigns that draw visitors and boost business across the city.

Advocate With One Strong Voice:

From TOT revenue to city planning, tourism funding, emergency readiness, sustainability, and industry policy, hiAshland ensures hospitality has a seat at the table — and a unified voice that gets heard.

Connect the Community:

We create meaningful relationships through networking events, roundtables, mentorships, and collaborative projects that spark new ideas, partnerships, and local pride.

Why hiAshland Matters

Hospitality is one of Ashland’s largest economic drivers, but its leaders and workers often operate in silos. hiAshland brings all of us together to:

• Strengthen our collective impact

• Enhance service standards city-wide

• Attract more visitors, events, talent, and investment

• Share challenges and build solutions

• Build a resilient, ready, and coordinated industry

• Celebrate the creativity and character that makes Ashland unique

When the hospitality community rises, Ashland rises with it.